xGtoday Privacy Policy

Last updated: 28 January 2026

1. Information We Collect

Account Information (if you create an account)

• Username, email address, and encrypted password
• Your favorite teams, competitions, and countries
• Login times and account actions for security purposes

Cookies and Site Usage

• Essential Cookies: Session management, security tokens, and site preferences (always active)
• Performance Cookies: Google Analytics data including page views, traffic sources, and site usage (only if you consent)

For detailed information about cookies, see Section 3 below.

Technical Information

• IP address (used temporarily for rate limiting and security, not permanently stored)
• Browser type and device information (collected by Google Analytics if you consent)

2. How We Use Your Information

We use your information to:

• Provide and maintain your account
• Remember your favorite teams and preferences
• Ensure security and prevent fraud
• Improve our service

We process your data based on: (a) fulfilling our service to you, (b) our legitimate interest in maintaining security, and (c) your consent for analytics cookies.

3. Cookies and Analytics

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Blocking some types of cookies may impact your experience of the site. When you first visit our site, you can choose to:

• Accept all cookies
• Accept only essential cookies
• Customize which cookies you allow

You can change your cookie preferences at any time via the "Manage Cookies" link in the page footer.

Cookie types

There are four main types of cookies and we use them in the following way:

Essential cookies

These cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in or tagging your favorite team or league. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. We use essential cookies for:

• Session management for login
• Security tokens
• Your site preferences (odds format, favorites)

Functional cookies

We do not currently use functional cookies. If we add them later we will ask for your consent.These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Performance cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. We use performance cookies with the help of Google Analytics (if you consent) for:

• Page view tracking
• Traffic source analysis
• Site usage statistics

Marketing cookies

We do not currently use marketing cookies. If we add them later we will ask for your consent. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

4. Data Storage, Security, and Retention

Security Measures

Your data is stored securely on our servers in the United Kingdom. We use industry-standard encryption for passwords and secure connections (HTTPS) for all data transmission.

Data Retention

We retain your data as follows:

• Account Data: While your account is active. Deleted within 30 days of account deletion request.
• Activity Logs: Retained for 90 days for security purposes.
• Anonymized Usage Data: Retained indefinitely for service improvement but cannot be linked to you.
• Google Analytics: Retained according to Google's data retention policy.

Security Incidents

In the event of a data breach affecting personal information:

• We will notify affected users as soon as reasonably possible via email
• We will report to relevant authorities as required by law
• We will take immediate steps to secure our systems and prevent further unauthorized access

If you suspect unauthorized access to your account, please contact us immediately at support@xgtoday.com and change your password.

5. Your Rights

You have the right to:

• Access your personal data.
• Update your account information via your profile page.
• Manage your cookie preferences at any time via the "Manage Cookies" link in the page footer
• Request your data in a portable format by emailing support@xgtoday.com
• Delete your account via the "Delete Account" button on your profile page. When you delete your account, we permanently remove all personally identifiable information (username, email, password). We may retain anonymized usage data (such as favorited teams) for analytics and service improvement purposes, but this data cannot be linked back to you.

To exercise any of these rights, contact us at support@xgtoday.com.

If you're not satisfied with how we handle your data, you can:

• Contact us directly: We're committed to resolving any concerns - support@xgtoday.com
• UK residents: Lodge a complaint with the Information Commissioner's Office (ICO) - ico.org.uk
• EU residents: Lodge a complaint with your national data protection authority - Find your authority

6. Data Sharing

We do not sell your personal information to anyone.

We share data only with:

• Legal authorities: When required by law or to protect our rights or security
• DigitalOcean: Our hosting provider with servers in the United Kingdom
• Google Analytics: For website analytics (only if you consent). Google Analytics is based in the United States. By accepting performance cookies, you allow your anonymized usage data (page views, traffic sources) to be processed by Google. Google uses Standard Contractual Clauses to protect data transferred outside the UK/EU. You can withdraw consent anytime via "Manage Cookies" in the footer (see Google's Privacy Policy).

7. Children's Privacy

Our service is not intended for children under 18. We do not knowingly collect personal information from children under 18.

8. Changes to This Policy

We may update this privacy policy from time to time. We will notify users of significant changes by updating the date at the top of this policy.

9. Data Controller

xGtoday
London, United Kingdom
support@xgtoday.com

10. Contact Us

If you have questions about this privacy policy or your data, please contact us at: support@xgtoday.com